How to Get Reviews for My Website Business
1) Business reviews and social posts help shape a company's online reputation
In fact, i of the worst things a concern can do is ignore their online reviews and social posts. As easy as it is to make a fault when managing a business's online reputation, it can likewise exist easy to recover if you monitor the reviews properly .
While damage will inevitably happen, a business concern can take steps to mitigate the degree of impairment that can occur. The biggest error of all a visitor can make is not participating in helping to shape the conversation nearly their visitor online.
2) Business reviews provide valuable feedback for businesses
While it can exist easy for a visitor to take negative comments to middle, it is of import to recognize that reviews are constructive feedback. All in all, reviews are actually valuable feedback! They help a company gauge their performance and see how they can improve. There is always room for improvement and a lot can be learned even from positive business reviews. Vendasta's white-label digital marketing agency has a team of experts that clarify and respond to hundreds of reviews every solar day.
Through reviews, businesses can see which products or services they should exist boasting, which needs work and fifty-fifty discover employees who rock at customer service. If we have not all the same sold y'all on the importance of online reviews, perhaps these 50 stats on online reviews will.
In the table below, U.S. Ranking, % U.South. Traffic and Average Monthly U.Due south. Traffic (unique visitors) data are sourced from Alexa.
Height x Consumer & Business Review Websites
| Review Website | U.S. Alexa Ranking | Reviews All-time For | Avg. Monthly U.S. Traffic | % U.South. Traffic (of Full) |
|---|---|---|---|---|
| Google My Business | 1 | any concern | 158.03 million | 19.6% |
| Amazon | iii | due east-commerce related | 85.44 million | 63.half dozen% |
| 4 | any business | 85.57 million | 23.1% | |
| Yelp | 64 | whatsoever business | twoscore.47 million | 87.5% |
| Trip Counselor | 118 | related to nutrient, restaurant, travel | 28.27 million | l.4% |
| BBB (Ameliorate Business Bureau) | 647 | whatsoever business organization | half-dozen.xv 1000000 | 72.1% |
| Yellowpages | 694 | whatsoever business | 10.5 million | 70.0% |
| Manta | 957 | whatever concern | 6.48 million | 67.0% |
| Angies Listing | one,755 | service related business concern | 5.44 one thousand thousand | 72.4% |
| Foursquare | 2,418 | any concern, mostly restaurants | 3.67 million | 19.3% |
Why are these the top business review websites?
Businesses should strive to become business reviews on business review websites that are going concerns, review sites that people know most (and become to) and that are relatively friction-less (sites consumers take log ins or can go in easy to exit a review).
Like to our Summit 100 Online Business Directories listing, nosotros wanted to bring yous another list backed by numbers. What can we say, nosotros like numbers, data, stats and facts!
Traffic talks folks, and the more consumers that visit a business organisation review site, the more they are likely to leave and read other business reviews. Let's confront it, no i wants to create another login or business relationship on another site to manage however some other password.
Related Reading: The Meridian ten Online Real Manor Directories
Three important customer review website tips:
1) Recall to add or merits listings on the elevation business review sites
There are many niche business concern review and directory websites out there and we have brought you a mix of the very best heavy hitters in the online review website world.
In other words, it's a good thought to add or claim a listing or business profile on these review sites (unless a business doesn't fit with the niche), correct the business's listing information and start getting more business reviews!
Plus, getting a business'south list information on a directory corrected simply heeds positive commendation results, particularly when listed on these large guys below.
2) Businesses should keep request their customers for reviews
Asking the average client for a review can be hard work. Granted, it is oft easiest to get reviews from consumers that are either really happy or really unhappy with the level of service they were provided.
Businesses should ever call back to ask as customers are busy creatures and will not call up unless they are asked nicely to go out feedback.
3) Customers are more open to leaving reviews on business review sites
With that being said, which review websites are the all-time to ask customers to go out reviews most a business organization? Why not just ask for business reviews or testimonials on a business organisation'due south website? Well, asking consumers to exit a review on a concern's website seems a lot more screened and inauthentic than simply asking consumers to leave reviews on a trusted review site.
The list of the elevation 10 business organisation review sites
i. Google reviews 
Average monthly Us traffic (Alexa): 158.03 million
US ranking (Alexa): 1
Business reviews for: any business organization
Google My Concern is a free tool for businesses to manage their online presence beyond Google, including Search and Maps. Google is the get-to search engine of pick: as more and more than consumers conduct multiple searches on it every day, more businesses are vying for top SERP results .
Very of import: Businesses must verify their data to complete their Google My Business registration.
Google My Business puts business data on Search, Maps and Google+. Because of this, customers can easily find a location from desktop, mobile or anything in between. Google customer reviews show up in search and are known to bolster SEO , so they are essential to the credibility of all businesses.
Google is the male monarch of web traffic
Did you know that Google'south search engine performs over three.5 billion searches per 24-hour interval ( internetlivestats.com )? Businesses should aim to be on Google'southward snack pack in order to exist readily found when consumers perform a local search.
Users tin go out reviews for a business organization easily and simply. The less friction involved in the business concern review process, the easier it is to become more than reviews. Getting reviews through a business'south Google My Business account is a slap-up place to start.
How to become more customer reviews on Google
Step 1. Ship out review requests.Available tools such as Customer Voice can aid to simplify this process. Gather reviews from real customers quickly and hands.
Stride 2. Link your Google review page to the business website. Much similar attaching social pages to a website through their logos, you tin also create this shortcut to the Google reviews page.
Step 3. Create a Google review landing page on the business organization website. This will also be helpful for SEO purposes as the reviews will have keywords. Having reviews pulled directly onto the business site should encourage other site visitors to leave reviews.
Step 4. Create a Google review CTA banner or button. This should live on the homepage of the business website where most traffic will land. Make it every bit user-friendly as possible.
ii. Amazon reviews
Average monthly United states of america traffic (Alexa): 85.44 million
US ranking (Alexa): 3
Business reviews for: e-commerce related transactions
Amazon is a powerhouse. Therefore, it is no surprise that it is a popular become-to business review site for e-commerce products. If y'all don't utilize Amazon, you probably know someone that has used Amazon (or uses Amazon faithfully).
In fact, Amazon has been training consumers to apply their review system for a long fourth dimension now. Therefore, we should probably thank them for helping train a mass of consumers to start leaving them and making it as office of an online consumer etiquette, if you volition.
Amazon is much more book reviews
We may think of Amazon equally a virtual library, but Amazon is for much more volume reviews. For companies who do any amount of e-commerce, Amazon is a key source of information. While Amazon as a business review website is more targeted and fitting for Amazon marketplace partners, it is a worthy site to notation, especially for retailers about what customers similar about certain products and how the service attribute of transactions were handled.
Did you know that business reviews accept been a function of Amazon'south websites for over 20 years?
Another fun fact: Amazon'due south business concern review arrangement was improved in 2015 to offset weighing reviews and then they are more up-to-date and helpful (cnet).
How to get more customer reviews on Amazon
Step 1. Fix up automated emails to be sent post purchase. These can either exist to thank the customer for their purchase, ask for feedback, or drive traffic to social channels. Make sure a link is included in the email to straight customers toward the review section.
Step 2. Utilize social channels to request Amazon reviews.Consumers post-obit a business on social media have likely purchased from the business concern before or will take a positive opinion of the business organisation.
Step iii. Ask for reviews from users who reviewed similar products.Similar to an online shopping experience, y'all can meet 'customers who bought this item too bought,' besides every bit customers who view items. These are visible from the businesses production page.
3. Facebook reviews 
Average monthly US traffic (Alexa): 85.57 million
US ranking (Alexa): 3
Business reviews for: whatever business
Facebook is a social networking platform where users can create profiles, upload photos and videos, transport messages and continue in touch with friends, family unit and follow their favorite businesses and brands. Companies tin can create business profiles that users tin can follow and also leave business reviews based on their feel with the company.
Customers at present usually leave reviews on social media
Consumers increasingly interact with brands through social channels, and there is no social platform more than prevalent than Facebook. It follows, and so, that the business reviews on Facebook are seen and shared by many potential customers. Businesses should take annotation of the large wins and big mistakes that a concern can experience when opening themselves upwards to social media.
But again, please note that consumers are talking well-nigh a business whether that concern is aware of it or non (and whether businesses have claimed their concern profile or non). With that being said, information technology is pertinent that businesses are actively monitoring their social media mentions at all times.
Facebook is condign a popular review resource
Due to the sheer size of the user base of Facebook, it is gaining momentum towards being 1 of the well-nigh popular business organization review sites. Since almost users on the site already have a Facebook account, the process to leave a business review is relatively friction-less.
Consequently, this reduction in friction gives Facebook an reward over other business review websites where users must create unique logins or log in to the site each time (compared to those consumers that are already living and animate in Facebook).
How to get more customer reviews on Facebook
Step one. Manage all reviews with responses. Negative reviews are every bit easily managed as positive reviews as long as you stay on top of them. Fix notifications for reviews and then that none get missed and potential customers will run across that the business cares about the customer experience. This will encourage more people to leave reviews.
Step ii. Inquire customers to 'bank check-in' to the business organization on Facebook. This volition help to boost the businesses Facebook presence as the activity of checking-in automatically shares a postal service with that customers' followers. The business name and link to its Facebook page will show upwardly in that mail service. More positive deportment on social media lead to greater potential for reviews.
Step 3. Add together a CTA button to the concern website.Create a push specifically for customers to leave reviews and have it placed on the main page of the business website. Try to uncomplicate the act of leaving reviews and chances of customers leaving a review will increment.
4. Yelp reviews 
Average monthly United states traffic (Alexa):twoscore.47 million
The states ranking (Alexa): 64
Business reviews for: whatever business organization
Yelp is a platform (review website and app) where users can publish reviews about local businesses. Too, Yelp trains small businesses how to respond to business reviews, host social events for Yelpers (a.1000.a. Yelp reviewers) and provides data nearly businesses including health inspection scores (Yelp.com).
Reputation direction is essential on review sites
Yelp has become a proper noun synonymous with business reviews, as the site has over 102 1000000 reviews and counting. As the globe's largest outlet for online customer reviews grows, it might be time for all small businesses to start caring about what consumers are saying online; and more than specifically, about their Yelp reviews.
Image Source: Yelp
Consumers aren't going to give a small business organisation any attention if all they see is negativity surrounding their Yelp customer review page.
Yelp has a distinct reviewer civilization of "yelpers"
Consumers who review businesses and exit business reviews on Yelp have become known widely as "yelpers." Yelpers go out business reviews to assist others in the community make purchasing decisions and it's of import for your local business organization clients to keep an center on them.
Concern review sites such as Yelp, point to the growing importance of review monitoring to manage a concern's online reputation. In summation, if nosotros oasis't won yous over on Yelp yet, possibly these hilarious Yelp reviews will .
How to get more client reviews on Yelp
Footstep 1. Buy or craft Yelp reviews.This review generation tactic doesn't have to be as muddy as it sounds. You can buy reviews from actual customers by providing incentive for them to get out a review. This could include discounts, freebies, or whatever the business organisation is willing to trade for reviews. This request will take to exist done on the website or through social media as Yelp will penalize businesses that ask on their platform.
Step ii. Display reviews on the business website.ReviewTrackers recommends using widgets that can display reviews straight on a website such as Yelp badges. These should update automatically as new reviews are posted on Yelp.
S tep 3. Encourage customers to cheque-in on Yelp.Similar to Facebook this tactic shares a businesses Yelp folio with other users. It also rewards the customer who 'checked-in' with a special offering from that business organization.
five. TripAdvisor reviews 
Boilerplate monthly US traffic (Alexa):28.27 meg
US ranking (Alexa): 118
Business organisation reviews for: any business organization
TripAdvisor is an travel website company where users can leave concern reviews of places they've visited. Users can also book rooms, find flights, discover to do and reserve tables at participating restaurants. TripAdvisor operates websites internationally in over 25 countries.
King of the niche: travel directories and travel related reviews
Another fun fact: business organisation review volume occurs the highest in the travel vertical .
Apparently vacation stories must besides travel the gap between online and in person. Well, if a person actually wants, at least they can avoid the vacation slide shows online. 😉
How to go more than customer reviews on TripAdvisor
Step 1. Enquire guests to go out a review at the end of their trip.This is a no brainer, just it might non always happen. Ensure staff are on top of this since customers are more than likely to leave a review when asked to do so. If not in person then through automated emails like discussed in the Amazon section.
Pace 2. Personalize your thank you bulletin.In the mail service-feel e-mail sent to customers, ensure it's personalized and includes links back to the TripAdvisor page.
Step 3. Brand it piece of cake to write a review.Include leading questions such as 'what was the virtually memorable part of your experience,' or templates that tin can be lightly personalized for customers who are on-the-go.
6.Ameliorate Business Bureau reviews
Average monthly United states traffic (Alexa): 6.xv million
US ranking (Alexa): 647
Business reviews for: any business
The Amend Business Agency aims to aid people observe and recommend businesses, brands and charities they tin can trust (bbb.org).
The BBB is built on trust
Based on a business rating review arrangement, BBB educates consumers and assists people in finding trusted businesses. The Amend Business Bureau tries to protect consumers from fraudulent business organization or scammers.
Company profiles on BBB comprise a short company bio and a history of complaints made virtually the business organisation, too as an A - F rating.
How to get more customer reviews on Better Business organization Bureau
Footstep ane. Use the Customer Review Generator. BBB has a tool that accredited businesses can utilize that sends review requests either via text message or e-mail. All that needs to be nerveless from customers is their contact info and sending a text adds another level of convenience.
Step ii. Take advantage of BBB's customer review toolkit. This includes a customizable 'leave a review' button for the businesses website to drive traffic to the BBB review site. Sample social media posts, newsletter and blog templates, and email signatures are all included as well.
Footstep iii.Share positive reviews.Spread the discussion of positivity with the businesses social media followers and post them on the businesses website. At that place's no reason to keep a great review in one place only.
7. Yellowpages reviews 
Average monthly United states traffic (Alexa):x.5 1000000
U.s. ranking (Alexa) : 694
Business reviews for: whatever business organization
YellowPages is an online internet xanthous pages directory endemic by YP. YP is a local marketing solutions provider that focuses on helping local businesses (and the communities inside) grow.
YP: a IYP directory with large traffic volume and review capabilities
Yellowpages has business organisation review capabilities. Companies tin can manage their reviews on the review site afterwards challenge a free business listing on their page.
How to get more customer reviews on Yellowpages
Step 1. Follow-up with customers.Nevertheless the business is able to whether that's email, social media, or text bulletin, reach out and ask for those reviews.
Step two. Promote where customers tin can get out reviews through the business on social media.Inform potential or current customers of which review sites the business concern uses, and make sure to include a link to the website homepage. This should exist where all of the CTA buttons exist to straight people to each review site.
eight. Manta reviews
Average monthly U.s.a. traffic (Alexa): 6.48 million
US ranking (Alexa): 957
Business reviews for: whatsoever business
Manta is an online small business organization service directory, search engine, and review site that provides small businesses with the information to network.
Manta: a directory with solid traffic volume and review capabilities
The site helps small businesses connect and abound through their community where users can buy from, partner with, and connect to companies.
How to get more than customer reviews on Manta
Step 1. Run an email campaign.Go along it unproblematic, HubSpot establish with a/b testing that a brusk and sugariness inquire performed best. Some other option is to offer a run a risk to win something for the business such as discounts.
Stride two. Ask satisfied customers to review the business at the end of a brusk survey.Send out a survey to check in with customers and include a section at the end that asks for a positive review.
9.Angie reviews
Average monthly US traffic (Alexa): 5.44 1000000
US ranking (Alexa): 1,755
Business organization reviews for: service-related businesses
Angie is a service listing and review website that offers user-based rankings and reviews of service professionals in local areas.
Angie reviews are from members
Because Angie is a paid review site, information technology is known to exist less filled with rambling reviews from customers and spam. Members grade companies using a report carte scale from A-F on toll, quality, responsiveness, punctuality, and professionalism.
Angie is divided into categories such as business firm, motorcar, health, pets, and services.
How to get more customer reviews on Angie
Step ane. Pay for 'verified neighbour' reviews. Angie (formerly Angie's List) only allows members to post reviews on this site through the system mentioned above. Businesses can sign up to the platform for free and access their reviews from the business profile folio.
Footstep 2. Show customers how leaving a review can do good them.Businesses use data from reviews to better their products and services. The more reviews left, the more consumer information that business organization volition have to build from.
10.Foursquare reviews
Average monthly US traffic (Alexa): 3.67 meg
US ranking (Alexa): 2,418
Business organization reviews for: any business, mostly restaurants
Foursquare is a local search and discovery service mobile app. The app helps users discover new places/businesses through other Foursquare business reviews.
Foursquare is a powerful social media review tool
Users tin let friends know where they are and find out where their friends are. Users tin can as well collect points, prize badges, and coupons for checking in at places. In whatsoever example, with 55 million monthly agile users, Foursquare is a powerful force to monitor customer loyalty and feedback.
How to get more customer reviews on Square
Pace ane. Use Foursqure's sister app Swarm.Swarm focuses on cheque-in's like Facebook, and sharing with friends in that network.
Footstep ii. Sign up for an business relationship.The business organization may already exist on Foursquare considering anyone can create a list. This means there may be reviews and ratings that the concern hasn't even seen.
Why businesses should desire client reviews on review websites
The importance of responding to customers online could not exist more important, every bit reviews are often the first point of contact a potential customer has with a business . Aside from the fact that reviews from customers help other customers determine whether they should visit a business or not, business organization reviews are now more prevalent on search results pages.
How can businesses get more reviews?
There are a diversity of methods a business concern can utilise to ask for more business organisation reviews, including emailing consumers manually, asking consumers to go out reviews with codes and review sites on their receipts, or utilizing review generation software to automate the business organization review procedure.
Concern reviews can at present announced in search results
In Google's markup—the annotated content that appears in search—of a company or product, concern reviews and ratings tin at present exist included in search results. In other words, when a user performs a search on Google, Google will observe and perhaps display review summaries from online business reviews and consumer ratings. Below is an example of how business reviews now showing up in search results.
Business reviews are here to stay
In determination, there'due south no getting away from business reviews. Sorry folks. The good news is that at that place are methods to become more business reviews besides every bit effectively managing reviews from customers .
Also, businesses needn't fear nearly negative online reviews , at that place are ways to negate the effect of negative reviews (see what nosotros did there?)!
The moral of the story: always answer to business organization reviews, whether they are good or bad
Indeed, the important accept away here is that it is important to reply to reviews, good or bad . By and large, information technology shows that a company cares about their consumers.
Source: https://www.vendasta.com/blog/top-10-customer-review-websites/
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